Why We Love POP Signage... (and you should too!)
POP signage displays are extremely important in your messaging and marketing of products in your showrooms.
The term “POP” stands for “Point of Purchase” and is signage normally situated in various areas throughout your showroom. POP Signage is effective in communicating product features, specialties, branding, events & sales and can call out an item or product you are wanting to promote or draw attention to.
At Moso we love POP signage for the following reasons:
- 1. POP displays can be placed almost anywhere in a showroom with great success
- 2. It’s like having a silent salesperson that focuses on and draws attention to that specific product
- 3. Products with signage displays generally sell better than ones without signage
- 4. POP signage helps promote products without having to place it on sale
- 5. There are endless possibilities!
Moso can assist you with your in-store POP Signage!
Visit http://shop.mosographics.com/ to see all of our options!
