by Emily Chesley

There is a natural order to how the human eye perceives the things it sees. When design elements are arranged in a certain order it can influence the importance of what is seen first. These principles of the visual hierarchy can be very helpful in having the most impact on customers perusing your showroom.

In the conclusion, Part 3, we will cover the 4 elements of visual hierarchy of signage in your showrooms.

THE 4 ELEMENTS - Signage:

Focus. What’s the message or purpose of the sign? That should be the focal point and stand out over anything else on the signage since that is what customers will see first.

Movement. Both the design principles used as well as the placement of the signage can contribute to movement. By selecting lines and shapes that have a natural movement, you will create a sign that doesn’t box a customer’s eye in but leads them to the next thing.

Balance. Create balance in signage by equally distributing information so not all visual elements are clumped in one area, as this can make signage uninteresting or even hard to read.

Repetition.  Design elements used, such as the store logo, selected colors, or even patterns and textures, should be repeated through store signage when possible to create consistency. This also makes sure no one misses out on the message.