There is a natural order to how the human eye perceives the things it sees.  When design elements are arranged in a certain order it can influence the importance of what is seen first.  These principles of the visual hierarchy can be very helpful in having the most impact on customers perusing your showroom.  

In Part 1, we will cover the basic elements of visual hierarchy.

THE 4 ELEMENTS

Focus. Placing maximum strength on a particular aspect creates a focal point.  This is the top of the hierarchy pyramid and the first thing customers look at when coming into contact with this element.

Movement. Movement creates a visual flow for customers to follow and can also help physically guide them through a space. This is the second most influential design principle in the visual hierarchy. The perception of movement creates interest and directs the eye to further explore a space. 

Balance. Visual balance is pleasing to the eye and encourages one to stop and survey. Balance doesn’t necessarily mean perfect symmetry but creating an overall pleasing composition by distributing elements in a harmonious way.

Repetition. The use of repetition provides consistency and makes the visual experience more memorable.

Coming soon Part 2, how you can incorporate these four elements in your showrooms!