Transform the Retail Experience with Strategies and Tools to Reach your Target Audience, Increase Sales and Closing Ratios, and Attract a Younger Demographic.
Increase your sales and closing ratio by creating a specialized retail experience that speaks to your target audience. You must begin by taking a step back and looking at the retail experience with a critical eye.
Which merchandise turns the most? What is the gross margin? By answering these and other questions you can focus your POP signage and displays where they will make the most impact.
Moso will be presenting to you a 3 part series to help you take your customers From Browsing to Buying.
Increase your sales and closing ratio by creating a specialized retail experience that speaks to your target audience. You must begin by taking a step back and looking at the retail experience with a critical eye.
Which merchandise turns the most? What is the gross margin? By answering these and other questions you can focus your POP signage and displays where they will make the most impact.
Moso will be presenting to you a 3 part series to help you take your customers From Browsing to Buying.
How do you optimize your customer's retail experience to get the most out of every marketing dollar? This is a great challenge even when the modern furniture and accessory consumer can choose from an ever-growing market that includes everything from online stores to big box retailers, from flea markets to high end boutiques.
Let's look at the average consumer experience with the top producing, growing retailers. Target, Ikea, Walmart, Crate and Barrel, Pottery Barn, Amazon and others are gaining market share every year, especially with younger demographics. It's easy to see why when you look closely at the structure of their retail environments.
Let's look at the average consumer experience with the top producing, growing retailers. Target, Ikea, Walmart, Crate and Barrel, Pottery Barn, Amazon and others are gaining market share every year, especially with younger demographics. It's easy to see why when you look closely at the structure of their retail environments.
These retailers are so successful because they:
- 1. Create the vision
- 2. Allow you to shop the way you want
- 3. Use smart marketing interactions
- 4. Create a consistent experience
NEXT MONTH: Part 2 - WHERE TO START?
Resources
Colors- What They Can Do for You by Louis Cheskin 1947
Why People Buy: Motivation Research and It's Successful Application by Louis Cheskin 1959
E-myth Revisited: Why most small businesses don't work and what to do about it by Michael E. Gerber 1995
Ways of Seeing by John Berger 1972
Rapt: Attention and the Focused Life by Winifred Gallagher 2010
Colors- What They Can Do for You by Louis Cheskin 1947
Why People Buy: Motivation Research and It's Successful Application by Louis Cheskin 1959
E-myth Revisited: Why most small businesses don't work and what to do about it by Michael E. Gerber 1995
Ways of Seeing by John Berger 1972
Rapt: Attention and the Focused Life by Winifred Gallagher 2010
